Short answer: in Peru, a basic WhatsApp chatbot costs between S/800 and S/2,000. An AI agent that understands your customers, answers with your company’s information and books or sells runs from S/1,500 to S/10,000. On top of that come a monthly fee and what Meta charges for messages.
Below we explain where those numbers come from and what to ask before you hire anyone.
Price ranges in 2026
These are reference ranges for the Peruvian market, in Peruvian soles (S/). Every provider quotes differently, so use them to compare, not as a final price.
| What you hire | Setup | What it does |
|---|---|---|
| Basic chatbot | S/800 to S/2,000 | Replies with menus and fixed answers. |
| AI agent | S/1,500 to S/10,000 | Understands what the customer writes, answers with your company’s information, qualifies, books or takes orders. |
| Process automation | S/3,000 to S/8,000 | Connects your systems and does the admin tasks on its own. |
| Monthly fee | S/100 to S/1,500 per month | Support, hosting and improvements. |
Basic chatbot or AI agent: the difference that explains the price
A basic chatbot works with buttons: “press 1 for prices, 2 for opening hours”. It’s cheap, but if the customer writes something outside the menu, it gets stuck.
An AI agent holds a conversation. It understands “do you have a slot tomorrow afternoon for a cleaning?” and answers with your prices, your schedule and your tone. It can also book into your calendar, take an order or hand the conversation to a person when needed.
That’s why it costs more: it has to be trained on your company’s information, tested with real questions and connected to your tools.
What moves the price up or down
- How much it knows: answering 20 common questions is not the same as handling a 500-product catalog with stock.
- What it does besides answering: booking, charging, logging the customer in a CRM or sending follow-ups all add work.
- What it connects to: every system you already use (calendar, online store, invoicing) is one more integration.
- How many channels: WhatsApp only, or also Instagram, Facebook and your website.
- How much support: testing, adjustments after launch and training for your team.
The cost many people forget: the monthly fee and the messages
The setup price isn’t the only one. Always ask about two more costs:
- The provider’s monthly fee. It covers the server the agent runs on, support and improvements. An agent without maintenance goes out of date: your prices, your schedule and your customers’ questions change.
- What Meta charges. For an agent to reply on its own reliably, you use the official WhatsApp Business API. Each number gets a free monthly allowance of service messages, and beyond that Meta charges per message at its own rates. Bulk campaigns are also paid to Meta. [VERIFICAR TARIFA VIGENTE DE META]
If a provider doesn’t mention these costs, ask about them before you sign.
What it costs with us
At Automatiza Studio we work with three plans. These are starting prices in soles, excluding IGV (Peru’s sales tax):
| Plan | Setup | Monthly fee | Live in |
|---|---|---|---|
| Respond Plan: AI agent for WhatsApp and social media | From S/1,500 | From S/250 | 1–2 weeks |
| Sell & Schedule Plan: agent + CRM + follow-up + scheduling | From S/3,500 | From S/450 | 2–3 weeks |
| Automated Business Plan: processes and connected systems | From S/6,000 | Custom | Depends on scope |
The exact price comes after a free 30-minute assessment call. We send the proposal within 48 hours. For companies outside Peru, prices are in US dollars: see plans and pricing.
How to tell if it pays off
Do this simple calculation with your company’s numbers:
- How many messages do you get per day? Count WhatsApp, Instagram and Facebook.
- How much time goes into answering them? Multiply by the minutes each one takes and by the hourly cost of the person replying.
- How many go unanswered? Especially at night, on weekends and at peak hours. Each one could be a sale that went to a competitor.
In Peru, 77% of consumers use WhatsApp in their buying process (Accenture and Facebook, 2020). If your customers message you there, replying fast isn’t a luxury.
Frequently asked questions
Do I need the official WhatsApp API?
For an agent to reply on its own reliably, yes: it’s the route authorized by Meta and it reduces the risk of your number being blocked. We guide you through the whole activation process.
Does the agent replace my team?
No. It handles the repetitive work and hands the conversation to a person when needed. Your team focuses on what requires judgment.
How long does it take to have it running?
Between 1 and 3 weeks, depending on the plan and the connections you need.
Want to know what it would cost for your company?
Book your free 30-minute assessment call. We review what’s worth automating and send you the proposal within 48 hours.